Clear packaging and clear labels drive food sales 

Clear packaging is transforming the food industry, enabling manufacturers to showcase food quality and motivate purchases at the “zero moment of truth” when buyers walk supermarket aisles.

This white paper features an in-depth interview with Dr. R. Andrew Hurley, Assistant Professor of Packaging Science at Clemson University and Research Associate at the Sonoco Institute of Packaging Design and Graphics. Dr. Hurley uses groundbreaking biometric research to assess consumers’ reactions to diverse packaging forms, ensuring that brands receive maximum ROI from these investments.